Why every company needs a Company Brain

1-minute summary

In this episode of his CEO diary, Christoph Standl talks about the term that currently occupies him more than any other: the Company Brain. Everyone talks about ChatGPT, Claude, Microsoft 365 Copilot, AI agents and automation – great tools, but many companies are asking the wrong question. It isn't: which AI tool should I use?, but: how do I organise my company's knowledge? That is exactly where the competitive advantage of the future lies. Almost every company holds an incredible amount of knowledge – in documents, emails, Teams, SharePoint, CRM systems, offers, contracts and in employees' heads. The problem: it is scattered across many systems; people search for a long time, ask colleagues or create things anew although they already exist. So it isn't enough to simply deploy an AI tool – real value arises only when all systems access the same body of knowledge. That is exactly what Tourismus Interaktiv is working on, partly already with first pilot customers: connecting knowledge intelligently and making it available where it is needed – for customers, investors, suppliers, tax advisors, auditors, sales partners and employees. It is not about replacing people, but about getting them to the right information faster so they can make better decisions. He is convinced that in the coming years almost every successful company will build its own Company Brain – perhaps as natural one day as a website, a CRM or Microsoft 365 today. We are still at the very beginning, and that is exactly what makes this time so exciting. Big changes often begin with small daily steps.