TI CEO Podcast · episode 25
From Tyrol into the world
1-minute summary
In this episode of his CEO diary, Christoph Standl talks about how to stay rooted in your region while thinking internationally – for him, no contradiction. He comes from Tyrol, grew up there, his life is centred there, and Tourismus Interaktiv was founded there. At the same time, he has always been interested in what happens outside his own region: on trips, with customers, in other European countries and especially in new technological developments. Tyrol, he says, is an excellent starting point for this: one of Europe's best-known tourism regions, where you learn a lot about guests, destinations, hotels and tourism requirements. The decisive question is how to turn these experiences into solutions that also work in many other places. For him, scaling does not mean simply doing the same thing everywhere, but learning from different customers and regions and developing better products and systems from that. He wants to keep watching what happens outside Tyrol – in Europe as well as in international technology hubs – not to copy everything, but to recognise developments early and develop his own ideas from them. His guiding thought for the coming years: you don't have to leave your roots to think internationally. From Tyrol into the world – step by step, customer by customer, region by region. Big changes often begin with small daily steps.
Description
Attachment to home and international thinking are no contradiction for me. I come from Tyrol. I grew up here, my life is centred here, and this is where Tourismus Interaktiv was founded. At the same time, I have always been interested in what happens outside our own region: on trips, with our customers, in other European countries and especially in new technological developments. This episode of my CEO diary is therefore about the question of how to stay rooted in your region while thinking internationally. Tyrol is an excellent starting point for us. We live in one of Europe's best-known tourism regions and can learn a lot here about guests, destinations, hotels and tourism requirements. The decisive question is: How can we turn these experiences into solutions that also work in many other places? For me, scaling doesn't mean simply doing the same thing everywhere. It means learning from different customers and regions and developing better products and systems from that. I want to keep observing what happens outside Tyrol – in Europe as well as in international technology hubs. Not to copy everything. But to learn, to recognise developments early and to develop our own ideas from them. My guiding thought for the coming years: We don't have to leave our origins to think internationally. From Tyrol into the world – step by step, customer by customer and region by region. Big changes often begin with small daily steps.